The Reason I Opened An Etsy Shop for My Digital Illustrations As A Small Business Venture

It's going to be detailed, so grab a cup of coffee and sit comfortably.

Like all the other great (or bad) stories of 2020, my reason behind opening up my Etsy shop has a lot to do with the Pandemic. Just like the rest of the world.. I was initially very scared with the Covid Pandemic situation because it seemed like it would never end.

That is exactly what happened. I’m still stuck at home and even if I have a chance to go out, I’m too scared.

Technology, My Light In The Dark:

Unlike most people who have and are still suffering during this year because of their economic or medical concerns, I am comparatively privileged enough to own a laptop and an internet connection to be able to do this.

While I was always into reading and writing on my devices, I never realised that my laptop would become a boat for me to sail on during these mentally draining times. I am very inspired by the way technology has the potential to keep humans engaged with themselves, even if it has a bad side to it.

Also Read: "Does One Have To Be Good At Everything?" -The Lockdown Social Media Misery

It is also a matter of great relevance for me because I used to be a marketing professional. We all are aware about the perks of digital marketing in the current age, and I had chosen this as my career only a few months prior to when the pandemic hit.

But alas, when the pandemic hit, I lost my job as a marketer for a restaurant (since they thrive on social gatherings). I was scared for the loss of lives and economy more than I was about losing my job (yes, I belong to a well to do family).

Some time during the month of May, I started to get really bored of my schedule. It was getting extremely lethargic to do the same set of house chores.

Then on one fine day of May, I happened to pick up my laptop and started to draw a cartoon image of an animated series: “We Bare Bears” from Cartoon Network. It was very sudden and unplanned but the graphic turned out so cool!

It was just for the sake of doing something that my busy schedule could never allow me to do. Very soon, I began to think of ways to display it on my social media, since everyone was sharing something productive that they were doing.. (even if it was something as simple as making Dalgona Coffee!)

Meanwhile, I also decided to begin a music campaign to share my favourite indie music tracks from lesser known artists (something that I had wanted to do in last October but my job and inability to create good looking posts did not allow me to do).

Now when I say campaign, that is exactly what it was- a campaign implementing all over strategies that I had learnt as a digital marketing professional displayed to the virtual audience via a creative and unique execution (I was inspired by Travis Scott’s Fortnite concert that blessed us with an amazing track).

I posted on my Instagram regularly for 12 days. I named this campaign #12daysofindiemusic.

Here’s what the 12 posts comprised of-

• 12 digital illustrations (drawn by me, ofcourse), and

• 12 indie music tracks

Not only this, I also featured 2 of my singer friends within these 12 days as a part of the campaign.

See those 12 recreated images below-

(I started with recreating, now I make my own art. If you are recreating any pictures from other artists, always credit the original artist. In case they want you to take it down, respect their decision!)

I had learnt digital art as a beginner but it turned out to be so great that I couldn’t stop after those 12 days. So I continued creating illustrations for every single day even after that.

Very soon, I started receiving orders from people to draw custom artworks for them.

Months have passed by, I still draw and I absolutely love every minute of it. Today, I launched my Etsy shop as a small business venture and made 5 sales!

So essentially, I am writing my own product descriptions, doing the backend SEO and creating a mini brand for my creativity by generating revenue out of it!

Do you know why? Because I was bored? Nah! There’s more to it!

I used to do these same things for my clients as a marketer. But I was very undervalued, under-appreciated, not listened enough to AND underpaid!

(Check this link if you wish to read about one of my horrific experiences working for a company based in Indore)

I’m not sure if all of these efforts will pay me off in the future, but it’s worth a shot because I get to learn something new everyday. It’s definitely productive as well as related to my professional niche and there possibly is no harm to it.

I continue to focus on every aspect by myself. There's been so many learnings, so many fruitful failures.. I doubt if I could've learn all of this if I worked under someone else.

Check out my creative profile on Instagram to see how many experiments I continue to perform.

My bosses did not pay me good enough anyway. In case my venture succeeds, atleast these efforts & money would count as my own and not some rich ungrateful snob’s.

Check out my latest commissioned work-

"Does One Have To Be Good At Everything?" -The Lockdown Social Media Misery

A question that bugs me a lot. I know that enough has been said and written about this already, but why can’t this stop bothering me?

The Lockdown and Social Media Misery

"Help! I can't cook & I don't even want to!"

I’m not a good cook. I might become one, I just don’t try. Cooking isn’t something that fascinates me unless I have to cook to serve my appetite in the middle of the night.

And even in the middle of the night, if I’m not in my hometown under the watch of my parents (who just want their children to be self-dependent), I will only cook when I’m broke.

Also Read: The 7 Best and Most Affordable Eating Points in North Campus, DU

When the lockdown started, people were giving all sorts of cuisines a try because our generation has been spoilt by the likes of Zomato & Swiggy. It isn’t exciting to have the same old set of nutrients in a wholesome meal every single day, so we need exciting stuff in our lives.

And food does that for most of us.

Ron Swanson: everyone's spirit animal when it comes to foooooood

What was I doing during the lockdown? I was feeling sorry about my lazy ass for not helping my lockdown companions enough in the kitchen. I would compensate somehow by cleaning the utensils or doing some other (less culinary skills based) tasks, but the regret sure made me feel inferior to the rest of the humans across the planet (who made sure to let us know about their excellent cooking skills via social media).

"Do I even qualify as a girl if I'm not into fashion/makeup/photos?!?"

Same goes for the fact that I didn’t have any mesmerising throwback pictures to post on my social accounts. If anything, I started to look more like a hobo. Oh I still do look like a hobo.

Thanks to social media, I also couldn’t help but question my self worth as a girl more and more each day.

I didn’t paint my nails once during the lockdown. And why would I, when this was something I’d hardly do before all of this began? And I doubt if I even had about 15 days in this lockdown that would count as ‘self-care’, externally. If anything, I oiled my head even less than I would on normal days.

I still go days without actually looking at myself in the mirror (yeah, sad right?)

"Will I have something good to talk about by the time we walk out of this catastrophe?"

Everyone I know started doing something or the other as a hobby, timepass and productivity booster.

I believe that I did take some care of myself internally, but it wasn’t enough compared to what everyone else was doing. I couldn’t keep up with my yoga practice, and I failed miserably when it came to meditation or communicating with people (even with my own family).

I did learn some new skills. Check this out for instance: Music Playlist Curation

"I lost my job, what do I do?"

Before all of this had begun, I had a decent plan to shift from freelancing to working in a promising industry. Sadly, this industry was directly related to social gatherings. The plan not only failed, I also was so nervous that I couldn't muster enough courage to even talk to my potential employer about the situation.

I kept delaying 'the talk' for months (including the fact that I had to collect a payment from him). It was a major buzzkill for my mood and professional growth.

Social media was full of memes for people distressed because of WFH. I felt so, so bad that I didn't even have a job anymore.

Also Read: Was Television Really The Idiot Box?

How I planned to resolve this tricky situation:

All of this could've been avoided if I simply just left social media, right? Well, I didn't want to!

I needed it to interact with my friends and family. Man is a social animal afterall.

All of us wish that the pandemic gets over soon and we can move back to our old lives where social media wasn't the place where we interact with people the most. 

But sadly, even if the pandemic was somehow over, its impact is here to stay in our lives.

Like all people, I wish I could be confident enough to easily let go off of my disturbing thoughts. While I try to indulge in the hobbies that I love, I am also learning how to take care of my mental health while being on internet.

(Tap on the image to be redirected to the source:
6 ways to protect your mental health from social media’s dangers)

I made separate accounts for separate moods as one step towards self-care. Like, if I'm in a mood to feel creative and not be bothered by the amazing personal lives of people I know, I go to my creative account. If I'm in a mood to catch up with my closest friends, I go to my finsta. If I'm in a mood to rant, I go to Twitter.

If you've found yourself in the same boat as me- moody and depressed because of social media... you could give this thing a try too! It's all about sorting your social media platforms as per how they make you feel.

What you see affects what you feel. It works to separate yourself from what makes you feel bad.

How do you resolve this?

Let me know about your tips and tricks. It's always good to connect with like-minded people, provided it's over texts and comments (because of my social anxiety hahahahah).

Thanks for reading!

Factual Reasons to Mandate Mental Health Counsellors in Every Indian School

According to an estimate by the World Health Organisation (WHO), mental illness makes about 15% of the total disease conditions around the world. Also, in 2011, there were 0·301 psychiatrists and 0·047 psychologists for every 100,000 patients suffering from a mental health disorder in India!

That's disturbing, right? Wait till you read more!

According to a report by The Lancent:

(one of the world's oldest and best-known general medical journals)

• China and India are home to more than a third of people with mental illness, but only a tiny fraction of them receive medical help,
• There are more people in the world’s two most populous nations coping with mental, neurological and substance use problems than in all high-income countries combined,
• That burden will become much heavier in coming decades, especially in India, where it is projected to increase by a quarter by 2025

The stigma associated with mental health problems in the two countries also impacts on employment opportunities and therefore the social economic status of families, compounding social inequalities for those with mental health and substance use disorders.

Some red flags with our current policies:

• Less than one per cent of national healthcare budgets in India is allocated to mental health care
• Estimates suggest that by 2025, 38.1m years of healthy lives in India will be lost mental health diseases
• From 2015 to 2025, it is estimated that the number of healthy years lost due to dementia will increase by 82% in India 

(Source)

Channelising the National Outrage Systematically:

When Sushant Singh Rajput's death caused a whirlwind of national outrage over the lack of addressal mechanism for mental health in India, I dug up the following data:

In 2008, CBSE had circulated a guideline amongst every affiliated school's Head of Institute to hire a mental health counsellor within their premises (here's the link from their official website: 2008 Guideline)

This move was accelerated based on a suggestion by the Raghavan Committee's Report constituted by the Hon’ble Supreme Court of India (in SLP No. 24295 of 2006) to put an end to bullying and its consequences on young children.

In 2015, there was yet another guideline for the same purpose. However, due to extreme administrative negligence, this was not given enough limelight by the schools.

In light of the outrage over mental health being considered a taboo by majority of the nation even today, I am requesting the government to intervene immediately and make this guideline mandatory.

It is NOT plausible for India to ignore the mental health crisis looming on our head anymore

There have been enough debates about what causes mental illnesses amongst humans. Science has given us enough research to conclude that a mental illness is as grave as a physical injury. Then why do we not have a basic mental healthcare infrastructure in place already?

Some important points to note:

• Bullying and harassment are not the only leading causes of stress, anxiety and mental health issues amongst youngsters.
• In case of a crisis, students and adults are not equipped with a proper knowledge as to how and whom to approach for resolving the crisis.
• Lack of awareness regarding the difference between a counsellor, psychologist and psychiatrist leads to more problems because of the commercialisation of the healthcare industry.

Mental Illness is as grave as a physical injury:

Here's how to become an even better nation by allowing our future generations to grow in a healthy environment by educating them about mental health from childhood onwards. We need to borrow the school counsellor culture from the west, immediately!

My mother has been a government teacher for 25 years now. She tells me, government institutions do not have any posts/vacancies for psychologists/counsellors. Understandable. The government has numerous responsibilities with India being a huge nation.

Although private schools can incorporate the model in their institutions, if mandated by the government. They can even afford that!

If you wish that your private school had had a mental health counsellor, you can sign this petition: Every Private School Shall Employ A Competent Mental Health Counsellor, Right Away

Collectively, we MUST accept that a counsellor in every institution is the need of the hour. The more we delay this, the more broken generations we are raising up.

It’s a cycle. It won’t stop. Mental health professionals exist for a reason, after all. Save your future generations and sign this petition now.

Have any suggestions? Email me on thatcandorgirl@gmail.com or leave a comment below. I'll get back to you about it!