The ||DESI कोल्डप्ले|| Controversy

The second single from the band Coldplay's new album, which goes by the name "Hymn For The Weekend"  directed by Ben Mor in India, featuring Beyoncé and guest starring Sonam Kapoor is in controversy for "cultural appropriation".

With the on-going debate on social media about the controversy, some are confusing the main issue for "portraying the poor side of the nation" and all of us know this is nothing new for Indian butthurts, as in the past, Slumdog Millionaire has been in news for the same reasons. So before discussing about this further, let's understand in detail what is meant by "cultural appropriation". As I understand it, it's a situation of adoption or use of elements of one culture (generally speaking, cultural minority) by members of a different (majority) culture. In this case, some intellectual *ahemm-ahemm* Indian reviewers are accusing Coldplay and Beyoncé of PROFITING from misinterpreting the Indian culture.

Let's take a look at the music video shared by Coldplay Official On YouTube.

The video is beautiful and the song is amazing, looking to positively capture celebrational aspects of the city's culture, specifically India's Holi festival, cultures associated with Hindu religion, with kids dressed up as the deity Hanuman. Coldplay is commendable for choosing Indian Devnagri scripted theme.. and all of this with soothing music and vocals given by the artists. I've gone across the video, analysed the lyrics for a number of times now, and I don't understand where the butthurts found a misinterpretation of the culture.

In the past, Iggy Azalea's Bounce and Selena Gomez's Come And Get It have been accused of the same. So let me get this straight, whenever an artist flies in from the west and gets inspired with our culture,  wants to put it on record, we've just got to critisize them right? Criticizers themselves have zero clue about India's culture and diversity. Often culture is 'appropriated' and shown disrespectfully in our own movies! Remember Chennai Express? There were many instances of downright disrespectful to South Indians. Instead of doing it for our beloved bollywood industry's Munni Badnaam Hui and Hua hokra Jaawan Re, we point those out who devise the right away to do it, just because they're outsiders! *slow claps*

Oh, and the fact that, Beyoncé, a black woman, is offensively appropriating, is far from my understanding. She was wearing the traditional clothing with other women in the actual culture. How is that wrong? If it had been a Desi artist, she'd have been invited to invest and appreciate our culture.